IKEA: Increased store profit by sharing measured KPIs across all stores
Due to rapid market changes, IKEA aims to share best practices that optimise store workflows and drive both business value and higher satisfaction for customers and co-workers.
Web Product Design, Product Strategy 2023-2025
Elkjøp: Reduced cost of calls to customer support
Post-pandemic, Elkjøp experienced a surge in support requests. Slow phone and email responses led to long waits and in-store visits, increasing costs and reducing customer satisfaction.
Web Product Design 2021-2023
Alfa Laval: Optimised troubleshooting process on heat exchangers
Heat exchangers often develop faults from poor maintenance, leading to high costs and the use of cheaper third-party repair services.
Web Product Design 2020-2021
SELECTED WORK
I bridge the gap between business goals and customers needs
clients and services
User experience audit
UX research & insights
User interface design (UI)
Design system development
Information architecture
Product prototyping
Product strategy
Trusted by clients and team members
TESTIMONIALS
Dragana is great with clients, empathetic with users, and highly skilled in logical reasoning and research.
She has a natural ability to balance business needs with user experience, ensuring that the products she works on are both functional and meaningful.
Lukas de Ridder
Manager at Deloitte Digital
Manager at Deloitte Digital
From day one, she demonstrated a deep understanding of business goals and turned those into high-quality designs.
Per Simonsson
Product Owner at Ingka Group
Product Owner at Ingka Group
She quickly stood out with her keen eye for detail and her product-quality-first approach that consistently improved the outcomes of our work.
Her work was always delivered on time, with great quality, and her ability to balance creativity with practicality made a real difference in our project.
Matej Hočevar
Lead Software Engineer
Lead Software Engineer
